Bart Bronnenberg is a professor of marketing and a CentER research fellow both at the Tilburg School of Economics and Management (TiSEM). He is also a research fellow of the Centre for Economic Policy Research (CEPR) in London. He holds Ph.D. and M.Sc. degrees in management from INSEAD, Fontainebleau, France, and an M.Sc. degree in industrial engineering from Twente University, the Netherlands. Bart Bronnenberg previously held appointments at the University of Texas in Austin (1994-1998) and the University of California, Los Angeles (1998-2007).
At TiSEM, he teaches courses in marketing decision making, branding, and demand analysis to M.Sc. and Ph.D. students. He is also the current Director of Graduate Studies for the business tracks in the School of Economics and Management.
Bart Bronnenberg’s current research covers (1) convenience and retailing, (2) branding and entry barriers, and (3) consumer search behavior and online product search. His publications on these topics have appeared in leading academic journals in business and economics. With his co-authors, Bart has been a recipient of the 2003 and 2008 Paul Green Award, the 2003 IJRM Best Paper Award, and the 2003 and 2016 John D.C. Little Best Paper Award. He was also awarded a 2010-2015 grant from the Dutch Science Foundation, NWO, and a 2008-2011 Marie-Curie grant from the European Research Council.