Bart Bronnenberg is a professor of marketing and a CentER research fellow both at the Tilburg School of Economics and Management (TiSEM). He is also a research fellow of the Centre for Economic Policy Research (CEPR) in London. He holds Ph.D. and M.Sc. degrees in management from INSEAD, Fontainebleau, France, and an M.Sc. degree in industrial engineering from Twente University, the Netherlands. Bart Bronnenberg previously held appointments at the University of Texas in Austin (1994-1998) and the University of California, Los Angeles (1998-2007).

At TiSEM,  he teaches courses in marketing decision making, branding, and demand analysis to M.Sc. and Ph.D. students. He is also the current Director of Graduate Studies for the business tracks in the School of Economics and Management.

Bart Bronnenberg’s current research covers  (1) convenience and retailing, (2) branding and entry barriers, and (3) consumer search behavior and online product search. His publications on these topics have appeared in leading academic journals in business and economics. With his co-authors, Bart has been a recipient of the 2003 and 2008 Paul Green Award, the 2003 IJRM Best Paper Award, and the 2003 and 2016 John D.C. Little Best Paper Award. He was also awarded a 2010-2015 grant from the Dutch Science Foundation, NWO, and a 2008-2011 Marie-Curie grant from the European Research Council.

Academic Appointments

  • present2015

    Research Fellow

    Center for Economic Policy Research (CEPR), London

  • present2007

    Professor and CentER Research Fellow

    Tilburg University, the Netherlands

  • 20072006

    Full Professor

    UCLA Anderson School of Management, USA

  • 20062002

    Associate Professor

    UCLA Anderson School of Management, USA

  • 20021998

    Assistant Professor

    UCLA Anderson School of Management, USA

  • 19981994

    Assistant Professor

    University of Texas in Austin, USA


  • Ph.D. 1994


    INSEAD Fontainebleau, France

  • M.Sc. 1992


    INSEAD Fontainebleau, France

  • M.Sc. 1987

    Industrial Engineering

    Twente University, the Netherlands

Visiting Positions

  • 20162016

    Distinguished Visiting Scholar (May)

    Stanford University, Graduate School of Business

  • 20102010

    Kilts Fellow (Apr.)

    University of Chicago Booth School of Business

  • 19991998

    Visiting Assistant Professor (Sept. - June)

    UCLA Anderson School of Management

  • 19881988

    Visiting Scholar (Sept.-Dec.)

    University of Michigan